I recently had a photo session with Jessica on the first day of fall. The shoot, for me, was very different than those I’ve shot in the past. I actually spent time thinking about it beforehand. Just like designing – I’m always pushing myself to sketch things out first. To think about it for a few days. To let it simmer.

I did exactly that with this photoshoot. I created a moodboard (below). I sketched out the shots that I wanted. I spent time after another shoot scouting locations. The board below had one purpose – to set the mood. I wanted bright lipstick. An emphasis on her hair. A playful, yet fashionable vibe. I didn’t want to copy the shots but it did inspire the ones that I took.

I like being intentional in all my work. It brings about a better process. And a better result.

See more photos here.